Exhibit at Degré Zéro Lyon

The trade show for No/Low-alcohol beverages

October 19, 2026 – La Sucrière, Lyon

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WHY EXHIBITOne day to fast-track your No/Low listings

No/Low is becoming a permanent fixture on menus, shelves and in consumer habits.

On 19 October in Lyon, Degré Zéro brings together buyers, distributors, wine merchants, bartenders and hospitality professionals looking for the next No/Low products to add to their offering.

One day to showcase your products, get your drinks tasted, expand your sales network and generate new business opportunities.

+30%

annual growth of the No/Low
drinks market in France

300M€

Estimated value of the French market in 2026

1 000+

Expected attendees: hospitality and restaurant industry
professionals, wine merchants, distributors, key account buyers...

WHO ATTENDS?Meet the key players in the No/Low market

In just two editions, Degré Zéro has brought together more than 2,500 industry professionals.
  • 18% to 27% wine merchants and gourmet food retailers
  • 23% to 25% importers and key account agents
  • 12% to 14% distributors and wholesalers
  • 15% to 18% hospitality professionals: restaurateurs, hoteliers, bar managers and mixologists
Become an exhibitor

One day, four levers Four steps to accelerate your development

One day can move your business forward faster than several weeks of prospecting. Every key moment at Degré Zéro is an opportunity, and its impact extends far beyond October 19.
Find your next customers Meet buyers, distributors, wine merchants and hospitality and retail professionals looking for new No/Low products.
Bring your products to life In No/Low, tasting drives choice. Let visitors discover your drinks, connect with them directly and build brand preference.
Grow your business Launch new products, open up new distribution channels and turn conversations into business opportunities.
Enjoy lasting visibility Give your brand visibility before, during and after the show through Degré Zéro campaigns and the wider Sirha Food ecosystem.

ON 19 OCTOBER, POSITION YOUR BRAND AT THE HEART OF A FAST-GROWING MARKET.

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